What main appeals did you use in your pitch? Why did you decide they would be the most effective?
For my pitch, the main appeals were the specific techniques. I decided that would be the most effective way of persuading the committee to hire us.
What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?
We used 3 specific persuasive techniques that include celebrity, rhetorical question, Experts.
-Celebrity: example hiring Jackie Chan as a spokesperson in Hong Kong so it is more appealing to the general audience of Hong Kong
-Rhetorical question: By questioning the people's choice on their choice of diet with supporting fact that our product has just as much protein and is a healthier option rather than meat it will appeal to their personal diet and emotion.
-Experts: With experts, the same effect as the rhetorical question but will be supported by facts with experts, which will be working closely with us. This will appear as an ethos type of advertisement as it will tell people that since experts are using it then they should too.
How did an awareness of audience and context influence your overall approach to this activity?
Due to the context of this, we had to adjust what is appealing to the context and the people that are living there.
We would have a lengthier presentation with more information and more content, also make it more presentable.
If you were to complete this presentation again, what would you do differently in terms of content and preparation?
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