The production of this ad shows that it was during the 21st century and is taking place in the modern age. It portrays a bride that is separating herself from the expectations of society. Too many people weddings are important it solidifies the bond between the two partners, so when she decided to separate herself from the expectation she was in many people's eyes was disrespecting the event. However, there is no code in which forces the bride to come in proper shoes. There for she kind of breaks that barrier of judgment and says that I don't follow rules hence the slogan "Never Follow." The ad had wordplay as "Hour Choice" can be read as "Our choice" so that word play contributes to the appeal of freedom choice as portrayed in this ad. The structure of this ad is very elegant and is very carefully put into place. Firstly the light is shining onto the character as she directly looks at the audience implying that someone is taking a picture of her and she is aware, she also seems a bit of guilt and relief implying she is a runaway bride as it may explain the person taking the picture could possibly be the person she is running away with. The bottom side there is a design of watches showing off the companies designs and is used to fill the free space on the bottom corner. The font size is carefully chosen as well as the slogan "Never Follow" is in a very thin font like it's a scribble this is intentional as it is trying to imitate graffiti to make it more appealing to a more to the more rebellious generation.
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