Hour Choice- Never Follows

The production of this ad shows that it was during the 21st century and is taking place in the modern age. It portrays a bride that is separating herself from the expectations of society. Too many people weddings are important it solidifies the bond between the two partners, so when she decided to separate herself from the expectation she was in many people's eyes was disrespecting the event. However, there is no code in which forces the bride to come in proper shoes. There for she kind of breaks that barrier of judgment and says that I don't follow rules hence the slogan "Never Follow." The ad had wordplay as "Hour Choice" can be read as "Our choice" so that word play contributes to the appeal of freedom choice as portrayed in this ad. The structure of this ad is very elegant and is very carefully put into place. Firstly the light is shining onto the character as she directly looks at the audience implying that someone is taking a picture of her and she is aware, she also seems a bit of guilt and relief implying she is a runaway bride as it may explain the person taking the picture could possibly be the person she is running away with. The bottom side there is a design of watches showing off the companies designs and is used to fill the free space on the bottom corner. The font size is carefully chosen as well as the slogan "Never Follow" is in a very thin font like it's a scribble this is intentional as it is trying to imitate graffiti to make it more appealing to a more to the more rebellious generation.

Pitch Reflection

What main appeals did you use in your pitch? Why did you decide they would be the most effective?

For my pitch, the main appeals were the specific techniques. I decided that would be the most effective way of persuading the committee to hire us.  

What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?

We used 3 specific persuasive techniques that include celebrity, rhetorical question, Experts.

-Celebrity: example hiring Jackie Chan as a spokesperson in Hong Kong so it is more appealing to the general audience of Hong Kong

-Rhetorical question: By questioning the people's choice on their choice of diet with supporting fact that our product has just as much protein and is a healthier option rather than meat it will appeal to their personal diet and emotion.

-Experts: With experts, the same effect as the rhetorical question but will be supported by facts with experts, which will be working closely with us. This will appear as an ethos type of advertisement as it will tell people that since experts are using it then they should too.

How did an awareness of audience and context influence your overall approach to this activity? 

Due to the context of this, we had to adjust what is appealing to the context and the people that are living there.

If you were to complete this presentation again, what would you do differently in terms of content and preparation? 

We would have a lengthier presentation with more information and more content, also make it more presentable. 

Advertisement.

For this blog post, I have decided to break down advertisements. There are three aspects that are used in advertisements they include: ethos, pathos, logos.

The advertisement that will be used is
<<https://www.youtube.com/watch?v=OAlyHUWjNjE>>


Ethos: The character is introduced as a very shady rebel/punk that vandalizing property, he comes home and finds his mom waiting for him disappointed with his little sister eating breakfast. He then proceeds to walk to a room with his other little sister hooked up to an IV (intravenous therapy.

Pathos: It then turns to the outside where it shows beautiful artwork that supposedly the main character has done deceiving the audience opinion on him and influences an emotional connection as shown between the bond of the main character and his sister.

The commercial is about promoting a pharmaceutical company named 'Pfizer'.